The Hazelnuts of Piedmont

Exploring Italy's magical combination of hazelnuts and chocolate

Hands scooping hazelnuts from a large sack
In addition to Nebbiolo grapes, the Ceretto wine family is invested in the Tonda Gentile Trilobata hazelnut variety. (Letizia Cigliutti)

Two of Italy’s best-known confections—Nutella and Baci—are based on the magical combination of chocolate and hazelnuts. This pairing of flavors has its roots in the north, where abundant hazelnuts were first incorporated with scarce cacao to stretch it out. While the two products are widely exported, they remain distinctly Italian, popular with departing tourists filling their bags in duty-free chains. Learn how you can source this treat stateside! 

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