Tequila’s New Look

Exploring both the innovations and traditions of tequila’s leading producers

Emilio Ferreira Ruiz pours a tasting portion of tequila for a visitor at his shop, El Buho, in Jalisco, Mexico.
At El Buho in Jalisco, shop owner Emilio Ferreira Ruiz stocks an encyclopedic inventory of fine tequilas. (Ben Olivares)

Mexico's national spirit has never been more popular in the U.S., and its boom on the market has encouraged producers to innovate and experiment with how this distinct agave drink is made. Learn more about tequila, its origins and its new horizons!

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